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The Armor Quiz: Interactive Assessment That Converts Visitors Into Coaching Clients

A personality assessment tool that qualifies leads and books discovery calls automatically

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The Armor Quiz: Interactive Assessment That Converts Visitors Into Coaching Clients

The Challenge

A men's coaching program needed a way to engage potential clients before the sales call. Cold outreach was not converting, and the founder was spending hours on calls with unqualified leads who were not ready to commit.

The Solution

Loxif designed and built The Armor Quiz, an interactive personality assessment that identifies a visitor's leadership style and readiness for coaching. Results are delivered instantly with personalized recommendations, and qualified leads are automatically routed to book a discovery call.

The Armor Quiz live interface

The Armor Quiz. Live at holdtheroomprotocol.com

15 questions. 4 minutes. Built to qualify and convert.

"The quiz does the qualifying for me. By the time someone books a call, they already know their gaps and are ready to work."

Coaching Program

Results

Increase in qualified discovery calls booked

Quiz completion rate from landing page visitors

Reduction in time spent on unqualified sales calls

Services Used

App DesignLead QualificationAutomated Booking

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